![]() ![]() They typically provide an un-sexy but necessary service … like landscaping. Most, like Siravo’s, are family-owned and -operated. But there are 30m small businesses in this country. The media likes to glamorize those tech-savvy, venture capital-backed entrepreneurs starting up the next big thing in Silicon Valley and Austin. It’s like a magic carpet ride.”įour Seasons Total Landscaping represents the very definition of the typical American small business. “We’re running with this and enjoying it. “We’re not making any political statements,” she told the Philadelphia Inquirer. She embraced the crowds and the people who – to this day – stop by for a quick picture of political history. She participated in the quickly organized “Fraud Street Run” which drew 2,100 participants and began from her parking lot. She sold tongue-in-cheek shirts that said “Make America Rake Again” and “Lawn and Order” and coined phrases like “in sod we trust” on other promotional items. She posted a politically astute Facebook message that any seasoned PR professional would be proud of. Siravo immediately spruced up her website. She also saw the dollar signs.ĭoing her best to stay out of politics she doubled down on the unprecedented exposure her small business received. It was a perfectly American lesson in business savvy. She and her team’s response to what happened wasn’t partisan. To him apparently.īut the real reason why this story was so funny is because of Marie Siravo, the owner of Four Seasons Total Landscaping. Was it? It was funny because the incident occurred in a city where Trump had recently warned “bad things happen”. It was funny because no one admitted this was a mistake. It was funny because it was absurd and surprising and curious. It was funny because of the imagery: Trump’s attorney Rudy Giuliani fighting for his boss’s political life surrounded by other small businesses typical to State Road – a sex shop and a crematorium – and of course with the Four Seasons Total Landscaping sign prominently behind him. No one could figure out if Trump even knew what was happening. No one knew if this was actually planned or just a mix-up with the Four Seasons hotel near Broad Street. The press conference – like so many others of this administration – was a confused, rambling affair. ![]() The announcement befuddled both supporters and opponents alike. That small business is Four Seasons Total Landscaping in, of all places, my home town of Philadelphia.įour Seasons Total Landscaping became a worldwide story when President Trump’s campaign announced a surprise press conference – on the day the election results for Pennsylvania and other states were released – in their parking lot on State Road in the north-east section of the city. But last year one small business did give us all a reason to laugh. ![]()
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